Market Research

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Market Reserch

Market Research

Market research is a process of gathering, analyzing and interpreting information about a market, about a product or a service. Idatum provides market research services to identify past, present and potential customers, research in to problem; generate, refine and evaluate marketing actions, spending habits, location specific business and needs of your businesses target market.

Idatum Researchers focuses on providing actionable solutions to address key business issues through personalized market research. We help clients raise efficiencies and maximize commercial benefits on the basis of our business market research. Our market research services provide high quality data collections and processing solutions which gives valuable insights to our clients.

Our process links producers, customers and end users to the marketer through market research analysis.

We employ a variety of data collection methods at our disposal to ensure that the project is carried out to your specifications, quickly and more over COST EFFECTIVELY.

At Idatum, we use diverse methodologies, such as computer assisted Telephone interviews (CATI ) and Web Assisted interviewing (CAWI) to ensure seamless processes

  1.  Business to business telephone and online surveys
  2.  Business to consumer online surveys
  3.  Quantitative market research
  4.  Qualitative market research
  5.  Focus Groups Discussions
  6. Mobile Surveys

Our expertise:

Idatum’s core strength lies in its sector experts and skilled interviewers. Our team includes experienced market researchers, consultants and analysts from various industries. Our specialty lies in customized  market  research and analysis services. Our services are packaged flexibly to suit varying budgets, deadlines, and the depth of information required.

Our Methodology –

  1.  Understand the need - secondary research
  2.  Define the objective
  3.  Create strategy to comply with objective
  4.  Prepare implementation plan
  5.  Create Questionnaire and approval from customer
  6.  Factual data collection
  7.  Multi stage quality control system
  8.  Analysis of data
  9.  Insights
  10. Structured questionnaire

 Industries we work for –

  1. Healthcare
  2. Information technology
  3. Media and entertainment
  4. Real Estate
  5. Education
  6. FMCG