Market Research

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Market Reserch

Market Research

Market research is a process of gathering, analyzing and interpreting information about a market, about a product or a service. Idatum provides market research services to identify past, present and potential customers, research in to problem; generate, refine and evaluate marketing actions, spending habits, location specific business and needs of your businesses target market.

Idatum Researchers focuses on providing actionable solutions to address key business issues through personalized market research. We help clients raise efficiencies and maximize commercial benefits on the basis of our business market research. Our market research services provide high quality data collections and processing solutions which gives valuable insights to our clients.

Our process links producers, customers and end users to the marketer through market research analysis.

We employ a variety of data collection methods at our disposal to ensure that the project is carried out to your specifications, quickly and more over COST EFFECTIVELY.

At Idatum, we use diverse methodologies, such as computer assisted Telephone interviews (CATI ) and Web Assisted interviewing (CAWI) to ensure seamless processes

  1.  Business to business telephone and online surveys
  2.  Business to consumer online surveys
  3.  Quantitative market research
  4.  Qualitative market research
  5.  Focus Groups Discussions
  6. Mobile Surveys

Our expertise:

Idatum’s core strength lies in its sector experts and skilled interviewers. Our team includes experienced market researchers, consultants and analysts from various industries. Our specialty lies in customized  market  research and analysis services. Our services are packaged flexibly to suit varying budgets, deadlines, and the depth of information required.

Our Methodology –

  1.  Understand the need - secondary research
  2.  Define the objective
  3.  Create strategy to comply with objective
  4.  Prepare implementation plan
  5.  Create Questionnaire and approval from customer
  6.  Factual data collection
  7.  Multi stage quality control system
  8.  Analysis of data
  9.  Insights
  10. Structured questionnaire

 Industries we work for –

  1. Healthcare
  2. Information technology
  3. Media and entertainment
  4. Real Estate
  5. Education
  6. FMCG


These are in-depth or semi-qualitative surveys with both open-ended and closed-ended questions. We conduct these surveys and provide responses transcribed in English, Hindi, Marathi. These projects may involve desk research, which requires reasonable efforts and relevant expertise

It is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfill a given quota



Focus Group Discussions


Mystery Shopping


Loyalty Tracking


Media Tracking




These are closed-ended surveys lasting for around 15 to 25 minutes. The survey instrument is provided by clients. We conduct these surveys based on predetermined specifications. No desk research is involved here.

Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveyspaper surveysmobile surveys and kiosk surveys, face-to-face interviews, telephone interviews


Supplier/Dealer Satisfaction Survey


Demand potential surveys


Market Entry Strategy


Loyalty Tracking Studies


Impact Assessment services

Secondary research/KPOBPO services

CATI - It is a telephone surveying technique, in which the interviewer follows a script provided by a software application, which also permits the interviewer to educate respondents on the importance of timely and accurate data

The interviewer asks questions by telephone and records answers. Research with the use of the method of computer-aided telephone interviews allows us to implement projects on large samples We carry out b2b and b2c research as well as opinion polls.

CAPI - Computer-assisted face to face interview.
The interviewer uses his laptop screen to read the questions to pose and inputs the responses. CAPI research helps control the interview better and gives a possibility of applying complex filters and audio-visual elements in the questionnaire. Data flow is faster and safer - results are coded during the interview and field data is sent through a secured connection


Telephonic/Online Interviews CATI/CAPI services


Data collection, validation, analysis


Internet research


Presentation and report generation

Social Research


Baseline assessment


Impact evaluation


Benchmark evaluation


Socio economic


Life style


Social research


Consumption & tracking


Media & advertisement recall


Opinion polls